Why GEO Matters Now
Search still sends people to websites, but an AI-generated answer can shape the shortlist before a buyer clicks. Here is what that changes, and what it does not prove.
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Understand where AI search changes the buyer journey and how to measure visibility without turning uncertain observations into confident claims.
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2 articlesGEO Audit Checklist
A useful GEO audit connects an AI-search observation to evidence, a bounded hypothesis and a decision. This illustrative specimen shows what that work should contain.
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